I graduated with a Film degree in 2012 and in 2013, I moved to London to continue my career in current affairs TV. I later worked for ITV’s charity appeal ‘Text Santa’, coordinating nationwide charities such as Marie Curie, Barnardos and Save the Children to fundraise millions of pounds to support their life-changing work. This was when my purpose and motivation was further sculpted as I thrived feeling that I was making a difference in some way.
In 2018, after 10 years working with broadcasters, the third sector and media agencies, I returned to Northern Ireland to focus on What Elephant and I haven’t looked back! I have since worked with local clients such as Translink, Aware NI, Another World Belfast, Whitenoise Studios and Northern Ireland Mental Health Arts Festival and further afield with creatives as far as Dubai.
What Elephant continues to expand and work with creatives, small businesses and entrepreneurs to support them in their adventures. And as far as my story goes, I am enjoying each page of the book and am grateful for every chapter.
Want to be part of the tribe? If you have a project you’d like my eyes on, or are a freelancer with availability, drop me a line and let’s grab a coffee!
Throughout my life and career, my motivation has been to help people achieve their goals, to develop their potential, and to make progress in whatever way feels important to them.
Growing up with parents who were artists nurtured a deep appreciation and understanding of the creative process and helped me realise that your core values and motivations are the foundation of any worthwhile venture. I value:
And my business savvy paired with my creative genes makes for a pretty dynamic approach to coaching and project management. Have a gander at what my clients say...
Got a project you’d like me to sprinkle my savvy on?
Drop me a message to arrange a free consultation.