What Elephant logo

My career


I graduated with a Film degree in 2012 and in 2013, I moved to London to continue my career in current affairs TV. I later worked for ITV’s charity appeal Text Santa’, coordinating nationwide charities such as Marie Curie, Barnardos and Save the Children to fundraise millions of pounds to support their life-changing work. This was when my purpose and motivation was further sculpted as I thrived feeling that I was making a difference in some way.


In 2018, after 10 years working with broadcasters, the third sector and media agencies, I returned to Northern Ireland to focus on What Elephant and I haven’t looked back! I have since worked with local clients such as Translink, Aware NI, Another World Belfast, Whitenoise Studios and Northern Ireland Mental Health Arts Festival and further afield with creatives as far as Dubai.


What next?


What Elephant continues to expand and work with creatives, small businesses and entrepreneurs to support them in their adventures. And as far as my story goes, I am enjoying each page of the book and am grateful for every chapter. 


Want to be part of the tribe? If you have a project you’d like my eyes on, or are a freelancer with availability, drop me a line and let’s grab a coffee! 

what's my story?


Let's dive in...


Throughout my life and career, my motivation has been to help people achieve their goals, to develop their potential, and to make progress in whatever way feels important to them. 


Growing up with parents who were artists nurtured a deep appreciation and understanding of the creative process and helped me realise that your core values and motivations are the foundation of any worthwhile venture. I value:


  • Telling stories that matter
  • Connecting people and building networks 
  • Seeking opportunities to learn and develop
  • Embracing diversity 
  • Adding sustainable value 
  • Finding joy in the little things - laughter IS the best medicine!


And my business savvy paired with my creative genes makes for a pretty dynamic approach to coaching and project management. Have a gander at what my clients say...

my creds


  • TRAINED IN CORONAVIRUS AWARENESS ON PRODUCTION
  • DESIGNATED SAFEGUARDING OFFICER WITH TRAINING IN GDPR
  • TRAINED IN DIVERSITY AND UNCONSCIOUS BIAS
  • ACCESS TO A NETWORK OF LOCAL AND UK-WIDE CREATIVES
  • CREATIVE DEGREE
  • CROSS-SECTOR EXPERIENCE, WITH AN UNDERSTANDING OF CHALLENGES AND OPPORTUNITIES
  • LEADERSHIP AND COACHING EXPERIENCE
  • EXPERIENCE OF FILM, TV, PHOTOGRAPHY, ANIMATION, WEB DESIGN, SOCIAL MEDIA, DIGITAL MARKETING AND PRINT
  • WORKED FOR GLOBAL COMPANIES, CHARITIES, SMALL BUSINESSES, FREELANCERS AND SOLE TRADERS
David Ruby testimonial
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Rebecca Crookshank testimonial

what's your

story?

Got a project you’d like me to sprinkle my savvy on?


Drop me a message to arrange a free consultation.

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